Case Study · Real Estate Lead Generation
Cutting cost per lead by 57% in month one for a Nashik real estate brand
How BrightROI took Om Aarambh Ventures' Meta Ads from a costly first test to an efficient, scalable home-buyer lead engine — within a single month.
Om Aarambh Ventures · Nashik, Maharashtra
70
Home buyer leads
-57%
Cost per lead
8.5K+
People reached
01The client
Om Aarambh Ventures is a real estate agency based in Nashik, Maharashtra, selling flats and row houses directly to home buyers. BrightROI was brought on to build and run their Meta (Facebook & Instagram) lead generation program from the ground up — with no prior paid social data to work from.
02The challenge
Starting a paid lead-gen program from zero meant learning the audience, offer, and creative that would convert local home buyers — fast. The first campaign needed to prove the concept was viable, while generating enough signal in a single month to know exactly what to fix before scaling budget further.
03The approach
- Launched an initial lead-generation campaign targeting home buyers across five creative variations to identify what resonated.
- Used real-time cost-per-lead data to identify a single breakout creative concept early in the flight.
- Rebuilt and relaunched a leaner campaign around the winning concept, cutting spend on underperforming variations.
- Reallocated budget within the new campaign toward the most efficient creative in near real time.
04Month 1 snapshot
B2C home-buyer campaigns
Leads generated
70
Blended cost / lead
₹93.21
People reached
8,565
Impressions
28,603
Impressions → Reach → Leads
05The result: a 57% drop in cost per lead
Rather than treating the first month as a single flight, BrightROI split it into two phases: an initial test to find a winning creative, and an optimized relaunch built entirely around what the data showed worked. The result was a dramatically more efficient lead engine in the very same month it launched.
Initial Campaign
Month 1, Phase 1
Optimized Relaunch
Month 1, Phase 2
From ₹107.16 to ₹46.12 per lead — a 57% efficiency gain achieved inside Month 1, without waiting for a second month of budget to fix it.
06Why it worked
- Fast identification of the single best-performing creative concept.
- Rapid reallocation of budget away from non-converting variations.
- A leaner relaunch structure instead of letting a weak campaign run its course.
- Continuous cost-per-lead monitoring rather than end-of-month reporting only.
- Creative-level decisions grounded in real spend and lead data, not guesswork.
- A repeatable test-then-scale framework now in place for Month 2 and beyond.
Want results like this for your business?
BrightROI builds and optimizes performance marketing programs that get more efficient every month — not just bigger.